Certified Marketing Coach Class (CMAC)
WCI’s Certified Marketing Coach training program gives you the necessary foundation to coach with a 100 percent success rate. Through our marketing coach training course you learn how to apply WCI’s Proven Methodology with confidence, generate business and maintain long-term client relationships. With WCI’s marketing coach certification you will help a client identify and achieve their marketing goals which can cover strategy, planning, research, media, placement, and analysis.
At WCI we offer several paths to becoming a Certified Marketing Coach. The following paths are listed in in order of increasing skills application:
Path 1: Enroll in the CPC Self-Study Course (CPC-100) and once complete enroll in the self-study CMAC Add-on (CMAC-210)
Path 2: Enroll in the CPC Teleclass (CPC-300) and once complete enroll in the self-study CMAC Add-on (CMAC-210)
Path 3: Enroll in the CPC Teleclass (CPC-300) and once complete enroll in the CMMAC Weekend Teleclass Intensive (CMMAC-410)
Add-ons:
Additional Self-Study Niche Add-on’s in other niche areas may be added upon completion of either the CPC Self-Study Course (CPC-100) or the CPC Teleclass (CPC-300).
Additional Certified Master Niche Coach Weekend Teleclass Intensive’s in other niche areas may be added upon completion of the CPC Teleclass (CPC-300).
- Path 1
- Path 2
- Path 3
- Niche Add-ons
Program Title: Certified Marketing Coach (CMAC) Teleclass Coach Training Course
Program Overview: Comprehensive 8 week teleclass marketing coach certification course includes WCI Coach Training Methodology Learning & Application, Marketing Coach Training Practicum, Business Builder Mentoring Program, & Buddy Coaching
Marketing Coach Certification Earned: Certified Marketing Coach (CMAC)
Credits Earned: WCI 66 Self-Study Coach Training Hours
Prerequisites: None at this time
Online Marketing Coach Course Includes: Coach Tools, Client Forms for Your Business, Module Materials, Business Resources, Student Center Log-in, WCI Graduate Community Access
Additional Materials Required: None at this time; all materials are in downloadable electronic format
Those Who May Be Interested Include But are Not Limited to the Following:
Professional Coaches:
Those who wish to start a coaching business such as Advertising or Marketing Professionals, Business Consultants, 9 to 5ers, Solopreneurs, Entrepreneurs, Career Changers, Retirees & Young People, High School & College Grads, Stay-at-Home & Single Moms, or anyone who has had a challenging situation they have overcome, especially if it pertains to Marketing success.
Coaching Professionals:
Those who wish to enhance their current business or career such as Marketing Coaches, Business Coaches, Educators, Teachers & Instructors, Human Resources Professionals, Executives, Managers & Employees, Doctors, Counselors, Social Workers, Psychologists & Therapists, Nutritionists, Personal Trainers, Yoga & Pilates Teachers
Course Objective: Deliver top notch successful coaches armed with the confidence, skill, process, tools, and an ability to attract, please and maintain clients.
Estimated Time for Completion: 2 – 8 weeks; it’s really up to you!
Testing: Open book multiple choice final exam and 22 module assignments
Upon Successful Completion: You will hold the title of Certified Marketing Coach and receive a certified coach seal for your marketing materials
Upon Payment of Full Balance: You will receive via mail a Certified Marketing Coach (CMAC) certification detailing your marketing coach training credits.
Course Topics:
Marketing Coaching –
Develop a Company Brand Identity
Research and Find What Exactly Clients Want
Design and Launch a Full Marketing Plan
Create and Manage an Advertising Campaign Plan
Create and Manage an Advertising Media Plan
Build a Website that Makes Money and Manage Website User Experience
Tapping Local Markets
Foundational Coaching Skills - Meeting Ethical Guidelines, Establishing the Coaching Agreement, Establishing Trust & Intimacy, Coaching Presence, Powerful Questioning, Active Listening, Empowering, Acknowledging, Direct Communication, Designing Actions, Planning and Goal-Setting, Managing Progress and Accountability, Advanced Coaching Skills, Coaching Models for Creating Awareness, Group Coaching, Transformational Coaching, Seminars, Workshops, Client Tests and Assessments, The Enneagram and Myers Brigg's
Setting Up Your Business – Vision, Strategic Positioning, Naming your Business, Choosing Your URL, Payment System, Legal Structure, Accounting, Business Plan, Website Creation, Search Engine Optimization (SEO), Accreditation by the ICF
Marketing Your Business - Marketing Plan, Positioning, Branding, Target Audience Definition, Channel Plan, Social Media Strategy, Speaking, Earning Six Figures, eBook Authoring, Self-publishing, Article, Marketing, Networking, Measuring Return, Secrets of Successful Coaches
Included Coach Tools:
Included Client Forms - Welcome Letter, Client Data Sheet, Client Guidelines Client Agreement, Client Testimonial Form, Client Prep Sheet - Regular Coaching with Ongoing Commitment, Coaches Income & Expenses Worksheets, Event Disclaimer, Client Promise, Tracking Template for IRS Expenses
Included Professional Coach Tools - WCI Optimum Life Assessment, Goals Sheet, 10 Goals in 90 Days | Strengths and Weaknesses, Zero Tolerations, Brainstorm Mind Map, Building Success Formulas, Saying "No", Setting Boundaries, Map Your Journey, Goals by Design, 100 Smiles, New Year's Resolutions
Included Marketing Coach Tools – Day in the Life Target Audience Definition, Pen Portraits, 7-Point Media Planning Checklist, Marketing Plan, Advertising Plan, Competitive Brand Map, AIDA, Media Plan, Media Plan Optimization, User Journey Example, User Journey Template, Coach Content Distribution Strategy, Coach Content Website ArchitectureProgram Title: Certified Marketing Coach (CMAC) Teleclass Coach Training Course
Program Overview: Comprehensive 8 week teleclass marketing coach certification course includes WCI Coach Training Methodology Learning & Application, Marketing Coach Training Practicum, Business Builder Mentoring Program, & Buddy Coaching
Coaching Certifications Earned:
Certified Professional Coach (CPC)
Certified Marketing Coach (CMAC)
Credits Earned for ICF Application
- 60 ICF ACSTH Approved Coach Training Hours—ICF Membership and the ACC Credential Application (via ACSTH Track) requires 60 ICF Approved Coach Training Hours
- Additional Core Self-Study Requirement. 34 Total Hours.
- Additional Buddy Coaching Practicum. 12 Total Hours.
- CMAC Niche Self-Study Component. 16 Total Hours.
Credits Earned CCE for BCC Application
- 82 CCE Approved Hours toward the BCC Credential.
- CMAC Niche Self-Study Component. 16 Total Hours.
Which Courses to Enroll in for this Track
- Certified Professional Coach (CPC) Teleclass.
- CMAC Self-Study Niche Add-on.
Key Learning Areas
- Coaching Application
- Coach Communication Skills
- Core Coaching Competencies
- Tools & Assessments Application
- Business & Career Development
Inclusions
- Professional Coach Models Text Book
- Methodology Learning & Application
- Lecture & Discussion
- Coach Training Practicum
- WCI Coach Tools Application
- Client Forms
- Buddy Coaching Practicum
- WCI Student & Graduate Online Community Access
- Business Builder Program I 80-Page Manual
- Career Builder Program I
Pre-requisites
-None at this time
Coaching Training Practicum: Observe up to 25 coaching sessions, coach twice and be coached twice, receive feedback and provide feedback to others
Buddy Coaching: Meet with a new classmate each week to conduct one 30 minute coaching session with one another applying the skills learned that week; make connections, develop alliances and connect with a support group and new friends, sometimes for life!
Those Who May Be Interested Include But are Not Limited to the Following:
Professional Coaches:
Those who wish to start a coaching business such as Advertising or Marketing Professionals, Business Consultants, 9 to 5ers, Solopreneurs, Entrepreneurs, Career Changers, Retirees & Young People, High School & College Grads, Stay-at-Home & Single Moms, or anyone who has had a challenging situation they have overcome, especially if it pertains to Marketing success.
Coaching Professionals:
Those who wish to enhance their current business or career such as Marketing Coaches, Business Coaches, Educators, Teachers & Instructors, Human Resources Professionals, Executives, Managers & Employees, Doctors, Counselors, Social Workers, Psychologists & Therapists, Nutritionists, Personal Trainers, Yoga & Pilates Teachers
Course Objective: Deliver top notch successful coaches armed with the confidence, skill, process, tools, and an ability to attract, please and maintain clients.
Estimated Time for Completion: Meet twice per week for 8 weeks
Class Length: 3 hours which includes coach training practicum, mentoring, lecture, discussion and Q&A
Testing: Open book multiple choice final exam and 22 module assignments
Upon Successful Completion: You will hold the title of Certified Marketing Coach and receive a certified coach seal for your marketing materials
Upon Payment of Full Balance: You will receive via mail a Certified Marketing Coach (CMAC) certification detailing your marketing coach training credits.
Course Topics:
Marketing Coaching –
Develop a Company Brand Identity
Research and Find What Exactly Clients Want
Design and Launch a Full Marketing Plan
Create and Manage an Advertising Campaign Plan
Create and Manage an Advertising Media Plan
Build a Website that Makes Money and Manage Website User Experience
Tapping Local Markets
Foundational Coaching Skills - Meeting Ethical Guidelines, Establishing the Coaching Agreement, Establishing Trust & Intimacy, Coaching Presence, Powerful Questioning, Active Listening, Empowering, Acknowledging, Direct Communication, Designing Actions, Planning and Goal-Setting, Managing Progress and Accountability, Advanced Coaching Skills, Coaching Models for Creating Awareness, Group Coaching, Transformational Coaching, Seminars, Workshops, Client Tests and Assessments, The Enneagram and Myers Brigg's
Setting Up Your Business – Vision, Strategic Positioning, Naming your Business, Choosing Your URL, Payment System, Legal Structure, Accounting, Business Plan, Website Creation, Search Engine Optimization (SEO), Accreditation by the ICF
Marketing Your Business - Marketing Plan, Positioning, Branding, Target Audience Definition, Channel Plan, Social Media Strategy, Speaking, Earning Six Figures, eBook Authoring, Self-publishing, Article, Marketing, Networking, Measuring Return, Secrets of Successful Coaches
Included Coach Tools:
Included Client Forms - Welcome Letter, Client Data Sheet, Client Guidelines Client Agreement, Client Testimonial Form, Client Prep Sheet - Regular Coaching with Ongoing Commitment, Coaches Income & Expenses Worksheets, Event Disclaimer, Client Promise, Tracking Template for IRS Expenses
Included Professional Coach Tools - WCI Optimum Life Assessment, Goals Sheet, 10 Goals in 90 Days | Strengths and Weaknesses, Zero Tolerations, Brainstorm Mind Map, Building Success Formulas, Saying "No", Setting Boundaries, Map Your Journey, Goals by Design, 100 Smiles, New Year's Resolutions
Included Marketing Coach Tools – Day in the Life Target Audience Definition, Pen Portraits, 7-Point Media Planning Checklist, Marketing Plan, Advertising Plan, Competitive Brand Map, AIDA, Media Plan, Media Plan Optimization, User Journey Example, User Journey Template, Coach Content Distribution Strategy, Coach Content Website Architecture
COMING SOON!
NICHE ADD-ON CERTIFICATIONS
At WCI we like to offer options! Therefore we currently offer 12 niche coach certification areas which you may wish to pursue. Use these to broaden your target audience and business opportunities as a coach!
SELF-STUDY NICHE ADD-ON CERTIFICATIONS
Pre-requisite: You must be registering or you must have already registered for one of the following courses.
• WCI Foundational Teleclasses or
• WCI Self-Study Course or
• WCI Certified Coach Master Class
Download Our Complete Niche Add-on Information and Comparison Sheet
ADVANCED NICHE TELECLASS INTENSIVES
Advanced Niche Teleclass INTENSIVES are for advanced coaches who have completed their foundational training and would like to advance their skills in their niche. Each advanced niche course will cover: 1) Advanced Niche Coaching Skills Application 2) Coach Training Practicum and a 3) Business / Career Booster component. Each of these classes will run two weekends in a row Sat/Sun 10a - 4:30p EST for a total of 24 teleclass hours + 16 self-study hours.
Pre-requisite: You must be registering or you must have already registered for one of the following courses.
• WCI Foundational Teleclasses or
• WCI Certified Coach Master Class
*If you have proof of completion for a foundational or advanced coach training course from another qualifying coach training school with 60+ ICF approved coach training hours please email your certificate to admissions@worldcoachinstitute.com to gain approval to enroll in the Advanced Niche Teleclass INTENSIVES.
Please indicate your interest in being contacted as the Advanced Niche Teleclasses launch on the following form:
